This blog post reflects on my journey as a designer, from starting in advertising to navigating career challenges and ultimately finding my true creative path. I share key lessons I wish I had known earlier—like the importance of not rushing into a first job, being intentional about career choices, and embracing exploration. Through personal experiences and insights, I offer practical advice for aspiring designers to help them avoid common pitfalls and build a fulfilling design career.

This blog post introduces a creative logo design prompt called Stellar Sprout, inspired by the themes of organic farming and celestial beauty. It encourages designers to blend nature and cosmic elements by incorporating constellation patterns into a sprouting leaf. The post provides actionable steps for approaching the design, including sketching freely, experimenting with contrast, choosing harmonious colors, and emphasizing symbolism. It’s an inspiring exercise for creatives looking to explore new ideas and refine their skills while adding unique designs to their portfolio.

When it comes to refreshing your brand, understanding the difference between a micro and a macro refresh is essential. A micro refresh involves small, surface-level updates like tweaking your logo, refining your color palette, or modernizing your social media aesthetic—perfect for brands that feel slightly outdated but still resonate with their audience. On the other hand, a macro refresh is a comprehensive overhaul, redefining your brand's identity, messaging, and strategy to align with new goals or reach a new audience. This blog explores how to determine the right approach for your brand, offering tips to ensure your updates remain authentic and impactful, whether you’re making minor adjustments or embracing a complete transformation.

Discover how to create a vision board tailored specifically to your brand in 2025 with the unique 'Four Quadrant Method.' This approach organizes your brand’s identity, audience connection, goals, and inspiration into a visually impactful tool that keeps you focused and motivated. Whether you’re a solopreneur or part of a team, this guide offers actionable steps to design a vision board that aligns your creative and strategic aspirations for the year ahead.

In 2024, I launched This Moment Books and Journals, a personal project focused on self-publishing guided journals on Amazon KDP. My first release, In This Moment: A Guided Journal for Parents of Young Children, helps parents capture fleeting moments with their children. Designed for busy families, this minimalist, undated journal features prompts that inspire reflection on milestones, memories, and personal growth. It also includes space for children to contribute, making it a collaborative keepsake for the whole family. Perfect for parents who want to slow down and preserve the precious moments of their parenting journey.

When I think of the design trends of 2025, I can’t help but think of the World’s Fair expositions. My mom once told me she went to one when she was little, and I can’t imagine what it must have been like to witness something like that.

Why I Fell in Love with Graphic Design (And Why You Might Too). An intro to my blog, and my love for graphic design, and crafting visually impactful brands that last.