Hey there,
I’m Zach.

I live in Atlanta, GA, with my wife and three kids, and we absolutely love it here. After graduating in 2005, I moved to New York City, where I began my career working with renowned advertising agencies, including Grey, DDB, and FCB. I also freelanced across the city, honing my craft as an art director and immersing myself in the fast-paced, dynamic world of advertising.

During my time in NYC, I developed a deep understanding of concepting and storytelling—skills essential for building impactful and memorable brands. Those formative years taught me the importance of finding a compelling idea that could anchor a brand's identity and drive every aspect of its design.

For the past twelve years, I have focused on creating branded campaigns and crafting strong visual identities for my clients. My work spans print, digital, and social media design, all rooted in a clean and crafted approach. Whether it’s launching a new brand or reimagining an existing one, my goal is to create designs that resonate with the audience and bring a brand’s core message to life.

I am passionate about the power of design to inspire, connect, and tell a story, and I would love the opportunity to collaborate with you. Let’s create something extraordinary together.

Color swatch chart with loupe on a wooden surface.

What is a Clean &
Crafted Brand? 


Well, it starts with you. My design process isn’t just a reflection of my own style—it’s about helping you break through industry clutter and tell your unique story through impactful visuals. It’s about uncovering the essence of how your brand will live visually. Through collaboration, we’ll define your core messages, ensuring your brand thrives beyond fleeting trends and market shifts. Explore some of my projects to see how I’ve helped businesses bring their brands to life.

So, what is a clean and crafted brand? It’s more than just an AI-generated concept or an image pulled from Pinterest—it’s a thoughtfully designed visual identity, created specifically for your business and your customers. That’s what I mean by a clean and crafted brand, and I’d love to help you build one. Learn more about my branding services and how we can create something meaningful together.